Why Viral Ideas Spread

From Wham!

(Redirected from Why Ideas Spread)
Jump to: navigation, search

Here's a list of the most common benefits/incentives that make people want to share a viral idea:

  1. Benefit in Numbers - To personally benefit from the product you need to sign up other people. More people the bigger the benefit (e.g. Skype).
  2. Competition - This usually involves challenging someone to a game (e.g. can you top my score).
  3. Entertain Others - Make other people laugh...the louder, the better.
  4. Influencer- Allows you to become the leader of the pack. Spreading the message will help build your reputation as an influencer or leader (the more you influence, the more powerful you become).
  5. Social Needs - Desire to be a part of the herd, share an experience, or fulfill the need to feel wanted.
  6. Fear - Motivation based on fear of death, illness, isolation, shame, etc.
  7. Knowledge Gap - A situation is created where the visitor has to invite people to fill in gaps in her/his knowledge. Family history is a good example of this.
  8. Financial Gain - Commission, free samples, bribes...you get the picture.
  9. Entertain Yourself- Ability to surprise, trick, scare or embarrass someone.
  10. Ultruism - Help friends just because it's the right thing to do. It gives you that warm fuzzy feeling.
  11. Cause-Driven- These campaigns are centred around a cause or charity. Passing them to other people makes us feel like we're helping someone and that other people identify with our plight.