This is a list of things you can do to combat negative online publicity, which can be found on blogs, review sites, and forum comments. The next time someone searches for your company by name, you don't want the negative comments to be prominent. These tips will help you remove them from the first page of the various search engine indexes. Depending on your efforts, it can take a few week to even a year to rectify the situation.
- Networking: Contact the webmasters of the site where the negative comment is posted and politely ask for the content to be removed.
- Evangelists: Tap into your customer base. Find the happy customers and ask them for a review that you can post on the web. You can also ask them to review it on Google Maps, ConsumerReview.com, [Http://www.Epinions.com Epinions.com] or similar sites.
- Wikis: these types of websites allow users to add or edit almost any page on the site. In addition to Wikipedia, you can use websites such as AboutUs.org and LoveToKnow.com to create positive content about your company. Do not spam wikis. Only add information about your company if it's appropriate. Spamming can backfire.
- Post your profile: Use websites such as PR.com to post your company's bio. Even though there might be an annual fee associated with this listing, you might find it useful if it can push the bad reviews a little farther down. You can search your competitors name to see if where they are posting their profiles.
- Contact Media: contact various media outlets to tell them your side of the story. This way the negative will be balanced with positive stories.
- Write an article: This tactic will not only help your problem, but it will also create valuable backlinks and help position you as an expert in your market. At the end of the article you should mention your companies name and URL. Also try to use your company's name in the body of the article. This will help it rank higher.
- Social media: Use social bookmarking sites like StumbleUpon, Digg and Del.icio.us to create pages that will rank for your company's name on search engines. Use these sites to bookmark all your positive press and the interesting information on your site. Make sure to use your company's name in the title and description. Use the tagging feature to further emphasis your name and keywords associated with your company.
- Squidoo:Use this publishing website to create pages or “lenses” about your company and products/services. Unlike blogs, these pages do not show the posting date. Most importantly, Google loves Squidoo.com pages. Afterwards, you can post your lenses on directories such as LSBlogs and BlogHub. You can also share it on sites such as StumbleUpon, Digg, Del.ico.us and LensRoll.com. Squidoo Lensmasters are open to cross-promotion. So visit other lenses and ask for a Lensmaster to lensroll links.
- YouTube: If you have promotional videos about your company or employees, create a channel on Youtube and post them on the site.
- Shopping Engines: If you sell products online, you can list your product on comparison sites or search engines such as Shopping.com or Bizrate.
- Directories:To create deep backlinks get listed on directories such as Octopedia, WorldSiteIndex and Microsoft’s Small Business Directory. The process of essay writing will be much easier with MarvelousEssays.Com as there are a lot of highly professional and talented writers who are always eager to help you out with any sort of academic assignments regardless of the complexity levels. I do know what I'm talking about! To help raise the links ranking for your company's name try to link directly to your About Us page.
- Google Guidelines Audit: Investigate the affending website for violations againsts Google's Webmaster Guidelines. Reporting violations can help cause the website to fall in Google ranking. Is the site buying or selling paid links? Are they doing keyword stuffing, using hiding text, or cloaking content? Report any spamming to Google.
- DMCA Takedown Notice: If the offending website is infringing on your company's trademarks or copyright issues, and they are located or hosted in the USA, you can file a Digital Millennium Copyright Act takedown notice with the OSP (online service provider).
- Offer Cash: Although it might hurt the pride, you can offer a cash settlement in exchange for having the negative information taken down. When compared to the lost sales, it might be a bargain.
Do you have a technique? Add it to this list.
Interacting with negative comments
When someone leaves a bad comment on a forum or other social media channels, reply with kindness and understand.
- Respond quickly - the longer you leave a negative comment unanswered, the more people will see it and the more credibility it will gain. A response shows people that you care about peoples concerns.
- Apologize - even if the customer is wrong, you should apologize. You never want to get into a public argument about who is wrong.
- Thank for feedback - after you apologies, thank the commentator for their valuable feedback. Tell them you appreciate their feedback.
- Take it offline - your initial response should be public; however, ongoing converstations should be moved to private channels (if possible).
- Google Alerts – This online tool will help you monitor for both negative and positive references. The free version will monitor the top fifty results relating to your company's name. The professional version has a small monthly fee; however, it will monitor the top 200 results.